Curver Thoroddsen has with his “real life-performances” and the help of the media reflected his everyday life. His older pieces include refurbishing his apartment, eating hamburgers for a week at previously advertised locations and hours, a month long diet using Herbalife to name a few. Our own reality gets a new meaning when transferred to the realms of art and news media. Curver has been working extensively with his own identity, like his decision to change his given name to “Curver” an international plastic container company shows. Born in 1976 he finished his MFA from The School Of Visual Arts this spring, 2009. He has been very active in the Icelandic music scene for over a decade, recently with his experimental group Ghostigital.